Actions

  Print Article
  BookMark Article

Author Login    Author Login

Important
Existing members will have to use the lost password facility to get new username and new password

Welcome Guest! Please login or create an account.

Username:

Password:



If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).

Navigation    Navigation

   10 newest articles RSS

Author Highlights    Featured Author

TEECEE GO
singapore

View My Bio & Articles


mike legg
claremorris,

View My Bio & Articles


Monty Alexander
Mumbai

View My Bio & Articles


Other Websites    Websites of Interest

Learn The Best Customer Service Tips From Starbucks

Author : Anika Davis


Why does Starbucks generate so much hype for its consumers? What makes it so popular to the masses that there’s even a memoir entitled, “How Starbucks Saved My Life”, making it one of the most talked about and wildly successful brands in history?

The answer: excellent, exceptional customer service. That’s what the Starbucks distinction is all about compared to all the baristas or fast food attendants from other food or coffee establishments. I’m not a Starbucks fanatic, mind you, but I’ve been a regular customer of various coffee hangouts everywhere and I can evidently say that the Starbucks staff serve their patrons with top notch customer service and enthusiasm.

So for lead generation companies and telemarketing call centers out there, what can we learn from the Starbucks baristas in terms of customer service?

Customer satisfaction must be the main goal of your employees. Starbucks staff always prioritize the needs of their customers and they work together to attain that. Bear in mind that the teamwork of the members is what helps customers to have a positive experience. How good is your firm in bringing the team together in order to serve your sales leads and clients?

Give away some freebies and samples. Free samples is your way of expressing that you are proud of the value of your products. Particularly if there is a new promo, it’s rare to walk inside a store at any time that there’s no free sample being given. What are you giving out for free in order to show your business leads and prospects the value you can provide for them?  A free ebook perhaps, or white papers?

Know their names and about their lives, too! The trademark Caramel Macchiato is not just transaction 539. It’s Liz’s favorite drink. The Venti Signature Hot Chocolate is not just for the gentleman at the bar. It’s for Cody. Starbucks baristas know their customers’ names. Do you know the names of your prospects? Aside from the name, what else do you know about the lives and businesses of your b2b leads and customers? Starbucks staff don’t just know Liz’s name; they know that she’s a retired teacher in San Francisco who loves gardening as her hobby. Starbucks workers know more about Cody than just his name; they know that he owns a construction business, has an 11-year old daughter, and plays golf on Saturdays. How about you? How much do you know about your leads and clients?

Rectify your mistakes. Aside from readily taking responsibility, employees of Starbucks readily correct their mistakes. For instance, if customers are made to wait for a very long time, an apology will not suffice—they also receive coupons for beverage. If a drink is done the wrong way, they will remake it—no further questions. How long or how fast do you rectify your errors?  When it comes to customer service, how fast you solve a problem really matters. Though it’s given that we all make mistakes sometimes, it is still the promptness of how we correct those slip-ups that makes the difference.


Author's Resource Box

Anika Davis is a marketing executive for Leads and Appointments. And has a proven track record in helping b2b companies generate qualified sales leads through telemarketing, search engine marketing and email marketing. Find more lead generation tips and how tos at www.leadsandappointments.com

Article Source:
Articlebliss

Tags:   lead generation companies, lead generation, telemarketing call centers, telemarketing, call centers, sales leads, leads, business leads, b2b leads

Author RSS Feed   Author RSS Feed     Category RSS Feed   Category RSS Feed


 

  Rate This Article
Badly Written Offensive Content Spam
Bad Author Links Mis-spellings Bad Formatting
Bad Author Photo Good Article!
 

 

 

 

Submitted : 2012-07-06    Word Count : 517    Times Viewed: 825