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Common Telemarketing FAQs

Author : Scott Artichoke

Telemarketing is now commonplace in modern business with a great many companies having a dedicated in house telesales team who's job it is to generate leads, increase sales or shift whatever products and services the company offers.

Many small businesses think that they are unable to afford to set up a department like this but what some don't realise is that they can make use of an outsourced call centre for a fraction of the cost yet still get their own telesales reps.

If you have a question about telemarketing, you might find your answer here:

Can I do telemarketing myself?

Some companies decide to do it in house, but many find they do not have the expertise, equipment or staff to complete it properly. Many businesses decide to outsource.

Do most outsourced centres require a long term commitment?

No, most call centres are flexible and will work in a way that is best for you. Telemarketing services companies understand that they may only be needed for one campaign, but others are needed on an ongoing basis.

How do I know how well the campaign is doing?

Most call centres conducting your telemarketing will offer information for you which you can access on a Website, or you may receive reports by e-mail or courier. To retrieve real-time feedback most companies like to log onto a central system.

Will the telemarketers make the calls in the name of my company?

Telemarketing service providers will always professionally answer your calls in your business name and make them as if they were you, too.

Do I need inbound telemarketing?

Inbound telemarketing is where calls are received by a business. So in this case, the telemarketers would do things like take orders, help with customer service, take payments, act as a help desk, etc. This is useful for any business that cannot handle their call load – even small businesses.

How would I be charged for this service?

Each call centre has their own payment policies, but generally it is charged on a "per minute" basis for incoming calls and a per hour basis for outgoing calls. You might also have a one off set up charge. In the long run, this is a far more cost effective option than trying to conduct telemarketing yourself.

Do I need to create scripts for the telemarketers to run off?

Most providers will discuss this with you to gain some insight into the kind of image you want to portray and if any special slogan or key words must be used. They are professional when it comes to this so they can provide some insight.

How do I find a telemarketing service?

A telemarketing service can be found by simply doing an internet search to find a local company. Of course, they don’t have to be too local as you can work with them from anywhere. You might also want to get recommendations from other businesses.

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Tags:   telemarketing, call centre, outsourced call centre, call handling, telesales

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Submitted : 2012-03-28    Word Count : 494    Times Viewed: 1434