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10 Answers You Need Before Choosing A Phoenix Advertising Agency

Author : Cameron Rochelle   Top Author


Most folks tend to kick the tires before they buy the car. While a figure of speech, trying things out makes sense, especially for a small to medium-sized business. Getting the word out about products and services offered by one's business can be time consuming, challenging, and at times, not very successful. This is where choosing a Phoenix advertising agency can help one get the most for their advertising budget.

But what to look for in an ad agency? The following 10 items should at least prepare one for getting some of their questions answered before signing the bottom-line.

What sort of help does the company need from an agency? Picking or producing media? Research? Assistance in developing a marketing plan? Does one's business need all of these things or perhaps one or two? If only minimal help would facilitate positive changes, perhaps considering the aid of a freelance advertising person makes sense.

Who will deal with media buying? Does anyone in the company have experience with such tasks? If not, it makes sense to seek those services from an ad agency.

Will one's company be paying flat fees or commissions on media spends as well as hourly rates? Flat fees can make a lot more financial sense but every project contains differences which need to be handled on a case-by-case basis. Make sure whichever choice one makes is fiscally responsible to the company.

Should a choice be made as to the specialty of the ad agency? While their experience and expertise may give them insight into the industry, ensure choosing them will provide one's company with the uniqueness it will deserve in the marketplace.

What sort of access to the agency's decision makers will one's company be granted? Being told one can speak to the CEO or president of the agency tends to be a nice selling point, but will those individuals be able to provide the day-to-day, hands-on involvement with an advertising campaign that is required for success? Be sure to have open-door access to the persons in charge of the campaign.

Ask the prospective agency what their experiences are with direct marketing and using the Internet and its various channels effectively. Ask for proof of concepts in real world situations. If the Phoenix advertising agency you are considering does not have ample online experiences, move to the next agency on the list.

If one's business has new products to be launched or a new service line, be sure the agency in consideration has the experience to master such events. Most likely, small to medium-sized businesses will not want to engage multiple ad agencies to handle various aspects of the advertising and marketing needs.

Is a local agency absolutely required? Maybe; maybe not. The world of communications makes having a conversation with a next door neighbor and a person on the other side of the planet about the same effort. In-person communications can make a huge difference when it comes to creative endeavors involved in advertising campaigns.

Be sure to firmly establish who makes the ultimate decisions. Get the facts from the agency, but ensure that whether a campaign runs or particular media is used comes from one's business' decision makers.

Make sure there is more than just professional respect for the Phoenix advertising agency one considers for their next campaign. Liking people who are unable to produce results makes little business sense. It can also cost one's company a ton of cash and potentially harm their reputation in their industry and beyond.


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Tags:   Phoenix advertising agency, advertising agency in Phoenix.

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Submitted : 2012-02-09    Word Count : 595    Times Viewed: 690