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Facebook Tips For Political Candidates
Author : Marianne Conway
Facebook allows political candidates to create a page only if the person is the candidate or an authorized person on that politician's staff. Facebook removes fake pages, and the user who created the page may have their Facebook account disabled.
Unlike a basic profile, Facebook Pages (not to be confused with Community Pages) are visible to everyone on the internet by default. Any person on Facebook can connect with your Page by 'liking' it. In doing this, they will receive future updates about the Page in their News Feed and be able to comment and interact on the Page.
Once you have created a page, you should update your Page Profile. Use the Info tab to provide users with information about yourself and your campaign. Fill it out with as much detail as you can, including a link to your campaign website. Upload a profile picture to appear in the upper left corner of your Page. This is typically a candidate head shot or campaign logo. Keep in mind that old profile pictures are archived and not replaced, so keep them professional. Once you have your basic Page set up, you can add additional tabs for video, discussion, photos and more.
Unlike Twitter, Facebook pages all have a standard look and feel. However, you can show off your creative side by creating a Custom Tab for your page. A custom landing tab can display any initial information, images, or added functionality you choose. Facebook recently changed the way custom pages can be built to an iFrame standard. It's a little tricky to set up, but the effort can be worth it.
Now that your Facebook page is set up, you are ready to start engaging voters! Facebook provides a way to let your existing friends know about your new page. In addition, you will want to promote your campaign page on your website, in your emails, with your Twitter followers, etc. As you campaign gears up, you will attract others who will want to follow your campaign.
Facebook updates can include updates from your campaign website, press releases, news articles, event reminders, photographs, personal observations and more.
Voters value authenticity. Candidates who use social media should work to engage in a conversation with readers, rather than simply broadcasting campaign updates. It is, after all, a social network. Treat it like an ongoing conversation with your followers. The goal is to get people to know, like and trust you. If you are not sure what to do as far as posting updates or what to promote, follow examples of other popular candidates.
Post frequently, but not so often that you appear to have nothing better to do. Try not to be overly negative or encourage negative posts from others. Smearing opponents might make you points with your supporters, but it may turn off others who are unsure about you. Most voters will never meet you in person. If you are a jerk online, they will only assume that you are a jerk in real life.
Facebook has a number of apps that you can add to your page to enhance its functionality. Even a basic page, done well, can enhance a campaign and help candidates communicate and spread their message.
Author's Resource Box
Online Candidate provides affordable political candidate websites. In addition, the site features campaign articles and digital download products, including political campaign letter templates.
Article Source:
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Tags: politics, candidates, political campaigns, social media, social networking, facebook
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Submitted : 2011-08-21 Word Count : 539 Popularity: 98 Times Viewed: 60
