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Exhibition Stands - Essential Design Points To Pay Attention To

Author : Callum Leslie Walters


Trade shows are where customers and clients are introduced to companies they did not even know they loved as well as an opportunity for retailers to place their latest and greatest out there for public consideration. Each business is there to garner attention for their products, and this is accomplished by way of an exhibition stand. Just erecting a display is not enough, however, because there will be plenty of other stands from which customers may choose. That is why your exhibition stand must separate itself from the others, and there are design guidelines that must be followed.

First of all, you need to inquire as to how much room you have been given at the trade show. Use all of it. No corner of the plot should be barren, and it should be filled with the exhibition stand. The larger the stand you bring, the more visitors to the show will see it and be curious about it. Measurements of 10' x 10' are the most common for the trussed stands, but if you can fit a more extensive one in, do it.

A stand that is bigger than the rest will get you seen, but the visuals found at the stands will keep the people there. The type of product in which you deal will command the theme that is found on the display. Take a video game manufacturer for example. Their exhibition stand will likely feature loud graphics and even louder sounds, all of which entice people to check out their newest games and latest console. If the stand is meant to offer a glimpse at a company's living room design ideas, then it should be more subtle, with gentler shades and subdued lighting.

Be sure to use the exhibition stand not only to place wares on display, but to provide visitors with something tangible to take with them. Informational pieces of literature or compact discs are nice, as are inexpensive promotional gifts like pens and key chains. Brochures and flyers require a place to lie, and a table is just such a place. The table can comprise the entire display, or stand in front of a paneled or trussed frame. The latter is the better option, because tables on their own are not that thrilling. Tables simply hold paper. An entire stand brings visitors to the display.

Although size matters and graphics must call out to people, it is the suitability of the stand relative to the product it promotes that is the key. As long as the exhibition stand properly utilizes colors, panels, framework, and graphics, then customers will be more apt to stop by and know that your business actually has a clue. The main point of an exhibition stand is to combine attractive imagery with professionalism in order to sell goods and services.


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Tags:   networking, small business, business

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Submitted : 2011-07-27    Word Count : 870    Times Viewed: 491