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Designing Your Website For An SEO Advantage Over Competitors

Author : Bruce Sylvester

Designing a website is all about making a good impression for its intended visitors. Millions of people surf the web on a daily basis so they are exposed to both good and bad websites. Different people certainly have different preferences with regards to style and functionality. Your design approach should also depend on what you are presenting to your audience. Not all types of content need fancy presentations but it never hurts to try to add some creativity too.

It is understandable to get too focused on the design of the website but you must know that there are some other important things that should not be overlooked. Your site should also be optimized for search engines so people that are looking for your site using a search engine can find it. If you know the basics of SEO, you will understand that content plays the biggest role in SEO. While that is true, executing your website design the correct way will also give you an SEO advantage. Here are some tips that you can follow to put your site's design on the right SEO track.

Starting with a Template

If you want to set up your site quickly, starting with a free template that you can download over the Internet is a good idea. It is even better if you can install a platform like WordPress on your site and find a good template for your site's theme from there. Many good templates are already coded with SEO in mind so you won't have to worry about examining the code. You can concentrate on other elements like the colors, background, content, and placement of images and widgets. As long as you keep the other site modifications to a minimal, you should have a unique and fully optimized website that is ready to handle the incoming traffic.

Adding the Essential Tags

If you already have an existing website to work with, some of the simple coding steps that you can do is adding any essential tags. The tag is the most common tag that you can use to increase your site's visibility. It consists of three major components, which are the title, description, and keyword. Come up with a creative title that can attract others to click it as the search engine will display this title as a link to your page. Then adjust that title by substituting common words with keyword phrases so people that use these phrases as queries can locate your site. It is best to use the description tag if your page has minimal text content. Using different titles and descriptions for each page can maximize your site's reach. Finally, put any keyword phrases that are related to your site in the keyword component of the tag.

Keeping the Site Minimal

Websites that have a simple structure and design are easier for search engines to crawl through. If you want to improve your coding skills, this is a great time to dive into the topic of CSS or Cascading Style Sheets. Using CSS to control the various attributes of your site like the background color, positioning of sections, and other elements can give you a better SEO advantage over traditional techniques like table layouting.

It is best to concentrate on your site's coding early so you can fully focus on content generation for your site to complete the optimization.

Having a website coded properly is important so Google can read it, messy website coding means that search engines will have a harder time and therefore won't be able to position you on the first page where you will be visible for customers.

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Tags:   search engine optimization, seo, ppc, pay per click

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Submitted : 2011-07-26    Word Count : 870    Times Viewed: 492