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Pick Your Graphic Design Provider With Caution

Author : Jayden Solle

As a site development company, we are often contacted by consumers asking to not just do their site design, but also their logo creation, letterheads, business cards and even promotional bruchures! It is clear that many individuals do not understand that web site development and graphic design are two different things. And The confusion is quite understandable, as many of the things involved overlap to some extent.

If you are beginning a new business and you are in need of a corporate identity, you need to get in touch with a company that offers graphic design. These companies employ graphic designers with the required qualification and experience - not something that all web site development companies will be able to provide you. Even though some graphic design elements are necessary for site development, this does not mean that an internet site developer will be in a position to offer you a state of the art logo at the same time!

Before you approach a graphic design company, it is crucial to first have a look at their portfolio. Many graphic designers have incredibly specific design styles and not all graphic design companies may perhaps necessarily be in a position to provide a design that would match your company image to the letter. A graphic design business with more than one designer and an extensive variety of content clients on the other hand, must be in a position to interpret your particular needs and requirements and come up with a striking design in accordance with that.

So what would a graphic design business require from you? Ideas, ideas and more ideas! This does not mean that you have to come up with your own design, but it is significant to supply the designer with an notion of what you have in mind. For example, do you want a logo in striking colours such as yellow and black, or would a light blue logo match your company better? Do you want an abstract sort of logo, something more easy or a combination of the two? If the graphic designer can have a bit of background on the company in question, it also assists in the design work. For example, a company supplying water purifications systems would almost certainly need a logo with a shade of blue and an indication of a water molecule or wave in the background, while a manufacturer of fire resistant clothing may possibly choose the yellow, orange and black "fire look".

If you are not completely sure of what you want, do not stress! Most graphic design companies will begin the process by supplying you with 2 or three different (and diverse) concepts to choose from. From there you will be able to form a clearer concept of what you like and dislike and the process can continue from there.

It is significant that your corporate identity remains uniform throughout. Ensure that your business cards, letterheads, email signature and even your web site incorporate the same logo as well as a similar look and feel. Creating your business identity is exciting and challenging, make certain that you trust a dependable service provider to assist!

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Submitted : 2011-07-25    Word Count : 870    Times Viewed: 417