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Catering Services In The Run Up To London 2012

Author : Sara Allom


As a corporate company, choosing the very best catering services you can afford will, no doubt, enhance the product you provide for your clients tenfold. And, as the corporate entertainment and corporate catering market evolves, a company's clients naturally expect more and more from every event they attend. In short, it pays to be on top of your corporate events offering.

Now too – with only approximately 365 days to go until the biggest sporting event the UK has ever seen - the corporate big hitters need their catering suppliers and corporate events teams to really step up their offering, both creatively and logistically. Corporate caterers are striving to be the most innovative, efficient, daring and cutting edge companies out there, as well as, of course, providing the most delicious food.

London 2012 is a whole new world for the corporate catering industry, with a whole wealth of opportunity (and a whole host of headaches and competition too). Literally hundreds of thousands of the world's big corporate hitters will be arriving in London next Summer, expecting the finest food, wine, service and overall catering concept they have ever experienced. Simple sandwiches during the lunchtime break won't be sufficient on this occasion – clients will be looking for freshly prepared delicacies, stalls of hot and spicy world food, and chic five course banquets, with canap├ęs and champagne, or cocktails, cockles and mussels in between!

Some corporate caterers will be focusing on providing a quintessential British product – others sourcing the finest sushi grade fish or Italian antipasti. And the best corporate event caterers will of course deliver everything from one end of the spectrum to the other – a delicious freshly toasted sandwich for a clients' driver and personal assistant? Not a problem. Stunning seafood ice bars in designer marquees constructed beside the Olympic stadium? Easily done. The finest vintage port, the most incredible caviars, the freshest oysters and the rarest cuts of Kobe beef? All possible if your corporate organisation can afford it!

Those corporate event catering companies at the top of their game, such as Rocket, Alison Price and "rhubarb" – will also be making every corporate event during 2012 a really theatrical production, with the best glasses and china, the most professional uniformed and logo-ed staff, and of course the best lighting and entertainment money can buy too.

If you work in events for a big corporate company, and if your corporate events budget fits the bill, then using this kind of event catering company means you can be sure your business strikes exactly the right notes during the Olympic period. If you want perfectionism and professionalism, if you want to impress with attention to every little detail, if you want your corporate event catering to reflect and mirror your company's business image and reputation, then this is the way to go!

Let's face it, a truly memorable corporate event like this, with the backdrop of the world's best sporting event, as well as truly superb catering, will simply make or break the biggest international business deals.

Companies such as Urban Caprice and Moving Venue have catered for numerous events for some of the UK's biggest corporate hitters, such as HSBC, Barclays Capital, De Beers, KPMG, Royal Bank of Scotland, Price Waterhouse Coopers, Deutsche Bank, Sotheby's, Citibank and JP Morgan. Of course these types of company will be sponsoring certain aspects of the Games, getting involved in financing and funding and – in return – will be given opportunities to bring guests and clients to front row seats at the Olympic events. No travelling fish and chip van or ringside burger stall will do! The catering companies that win the corporate catering contracts for these corporate companies are those with the very best product, the very best service and the most impeccable reputation – just like the corporate companies that win in business too!


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Author Sara Allom writes about how catering services in the UK are having to be at their best as London 2012 Olympics approaches. For as the corporate catering market evolves, clients are expecting more from the corporate events they attend.

Article Source:
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Tags:   Catering Services, corporate catering, corporate events, Catering Services UK, Corporate Events London

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Submitted : 2011-07-25    Word Count : 640    Times Viewed: 407