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Tourists And The Local Nightlife

Author : Tom Irvine

Bringing people out to a show is about a lot more than just telling them what is happening at the local bars. People these days are used to a much more media-rich experience and so if you're thinking you're going to lure them to an upcoming event, you need more than just news of the event- pictures, video, audio, these are the types of things that catch people's interest. It's also a way for them to learn more about the event and suddenly that name they didn't recognize becomes a person they can't wait to hear singing live. This is just one of the many reasons why so much of event promotion for local nightlife has gone online these days. The other big reason is that people are communicating differently now. People talk to a broad audience. Instead of fearing big brother, people embrace the idea. Social networking sites where people network not just with friends, family and colleagues but also with complete strangers from around the globe have cracked things wide open and more and more it's common for people to be coordinating events online and talking about upcoming local events. Of course it isn't that event promoters should simply work their social network and call it good.

Having a profile on such sites can be helpful to be sure, but event calendars and their ilk take things to the next level, especially those that promote ease of sharing. The easier it is for people to grab what they see on a calendar and flash it around to their friends, the more effective a marketing tool that it is. Obviously one's local market is extremely important. These are the people who are going to be there day in and day out who will make up the majority of one's audience who will be on the receiving end of of all local promotional efforts, etc. They should absolutely be considered and marketed to. In order to expand one's audience range it can be helpful to also consider tourists. Many towns have a tourist season that brings a lot of traffic and business in. Shops, restaurants and bars all benefit from tourist bucks, and since there are plenty of tourists who are likely to return again one day it isn't even out of the question that your efforts will create repeat (if sporadic) visits. Visitors are somewhat predictable when they are trying to learn about the city they're about to be in, so it shouldn't be too hard to create a visible presence online for them.

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For local bars who are looking to draw a little more attention to what the local nightlife has to offer, going online to find both locals and tourists who are themselves seeking out upcoming events is a way to accomplish just that. FlyJBA is a calendar site that showcases local events of all different kinds and offers superior flexibility in letting people share the events they are interested in.

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Tags:   local bars, local nightlife, upcoming events

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Submitted : 2011-07-13    Word Count : 570    Times Viewed: 472