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Sales Training Workshop

Author : Laura Moore

The happiest time in a salesman's life is when he is under training. The feeling of excitement and joy experienced when he first started his sales career to train as a neophyte is the same as the happiness felt by the sales veteran who is called by the head office to undergo the experience of being in a sales training workshop. There is a strong feeling of camaraderie that naturally ensues when people from different places meet for sales training and conferences. Usually in such occasions, the sales managers take the opportunity to meet with his sales group as they already conveniently gathered. A sales training workshop is truly amazing as they can really boost the morale of the sales team while being trained to perform better with the introduction of new sales techniques.

The importance of product knowledge has not been emphasized in many sales training modules encountered by salesmen. The emphasis in many training exercises is on one's ability to communicate with customers and co­employees. While communication skills are essential to success in sales, product knowledge has always been the key to the implementation of good sales strategies. Without thorough understanding of a product's advantageous qualities, sellers can hardly convince a customer to buy. Most customers buy a product if they can find some use for it.

This is where the importance of sales training workshops comes to the fore. Workshops present a complete concept of the sales process while introducing new techniques and skills which the salesmen can apply in given circumstances. The situations presented during training are actual replays of what is happening in the sales process environment. The communication skills taught are proven tools that can actually be used by the trainees once they get back to their assigned territories. These topics are typical of a Denver Sales Training Workshop and other modules used to mold salesmen to become top performers. The trainer who conducts such trainings is usually in the mold of the Denver Executive Trainer who gives his all to impart sales knowledge and guarantee success for the participants of the workshop.

The most thrilling component of the sales training workshop is the sales presentation skills training where trainees are asked to prepare a sales presentation and actually present this to the group for further scrutiny and observation. Everyone is asked to participate either as sales presenter or act the part of a willing customer. In this part of the training, the morale is very high, the exchange of ideas between the participants is optimal and the sales trainer seizes the moment to introduce crucial elements of the sales process.

Many companies hire sales trainers to conduct sales training workshops, sales coaching and other tasks for their sales department. They realize that the growth of business organizations, especially those engaged in the marketing of products depends heavily on the sales generated by the sales force and the profits made from these sales. For this reason, a small part of profits is usually set aside for sales training workshops typified by the already well known Denver Sales Training Workshop.

Author's Resource Box

Gina Kaelin-Westcott is a sales trainer, denver sales coaching expert. To find out everything about creating, implementing sales strategies, visit her website at

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Tags:   Executive Sales Trainer, Sales Coaching, Sales Training Workshop, Sales Strategies, Creating & Implementing Sales Strategies, Sales Presentation Skills Training, Sales Program, Denver Executive Sales Trainer, Denver Sales Coaching, Denver Sales Training W

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Submitted : 2011-05-28    Word Count : 970    Times Viewed: 370