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Cutting A Movie Teaser To Perfection

Author : Chris Sturat


In building up hype to market a product, the obvious course of action is to invest in some form of advertisement. This evergreen principle is applied when one is looking to promote a movie to a crowd with finicky fixation. Despite extreme efforts put in to cut the best of entertainment to grace the silver screen, the challenge always lies in getting the mass market to buy a ticket for the movie. Success stories at the box office as well as record selling figures for opening weekends are within one's reach by employing some nifty strokes of cut and paste in the editing room.

To learn how to build a trailer to perfection, one should first understand what makes a good trailer. Nothing beats watching past productions which have contributed a great degree to the movie's ultimate success. Since the general objective is to tease, those that manage to deliver the goods in spilling just enough beans are certain to do their part in stoking interest for their respective production. As genre may conform to the majority's taste with an impressive collection of cast and crew lined up, a good trailer serves as a cherry on top of a tastefully built sundae.

With the help of editing software specially designed to churn out this mini production, one should easily be able to select the necessary frames as the building blocks. Whatever visual and audio portions for the chosen frames come along, allowing the producer to tweak and trim where necessary. In deciding how to build a trailer to promote a movie, the underlying portion of the story should be touched upon without having to reveal all. As such, it is important to come up with a storyboard to present this synopsis. Having a clear-cut idea on what constitutes the final outcome will certainly help to keep one on target. If the intention is for a laugh or a cry, one needs to impart sufficient material to generate a smile or pluck at the heart's string.

Money is obviously an important part of any project as a scope creep can easily eat into the budget. Trailers can become a wildfire if not kept under the reins. The recycling principle has never been truer to the word as making use of the existing is the more economical choice to creating new footage and music. The completed package can be passed to parties willing to run the trailer as well as uploaded to video-sharing websites for instant reach to the masses.


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Tags:   how to build a trailer, promote a movie

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Submitted : 2011-05-09    Word Count : 870    Times Viewed: 518