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Considering Inbound Telemarketing In Your Business? Here Are The Advantages

Author : Frances Woodley

There are two kinds of telemarketing: inbound telemarketing and outbound telemarketing. Basically, they are the same in the sense that both processes use telephones to create leads, make sales, or simply gather marketing information. Both of them are ideal for small and big businesses alike as they save time and money in service and product promotions. The only difference of the two is that inbound means handling incoming phone calls which are usually generated by catalogs, direct mails, or broadcast advertising; while outbound means calling the consumers to introduce the business.

Between being an inbound telemarketer and an outbound one, the former is relatively easier. You won't need as much as training because you won't have to make the initial approach; the customers are already showing interest by calling in.

Now, if you are a business owner, there are many cool advantages of inbound telemarketing. Here are some of them:


Basically, telemarketing is just an alternative for face-to-face selling. It allows you to reach new customers at a significantly low cost even when they are far. Telemarketers can call as often as they need until they determine the purchasing cycle of their contacts. When this has already been established, then they are likely to have a regular client on their list. That's a good tactic to generate income.

Generating Lead

Telemarketing is also a fantastic tool in generating lead. You can create a directory or list of customers for sales leads. Then, you can arrange them according to their priority levels. Of course, high priority ones go first.

Information Gathering

In any business, it is important to know the consumers as well as what they are looking for. Given the fact that clients calling-in are already interested in what you are offering, it would be a convenient opportunity to also know more about them. What are they buying? From whom are they buying? When are they likely to buy again? It's really more like selling and conducting a survey at the same time. This way, you will know your stand and who your close competitors are. It will also help you work on the areas of the business which needs improvement.

Improving Customer Service

When you utilize telemarketing as the main component of customer service, chances are your business can go a long way. As they say, it costs at least five times more just to win one new customer than to maintain an existing one. If you use the process to keep your current clients-- consistently getting in touch with them and making them feel that they are very much welcome in your company-- they will definitely stay gladly .

These are just some of the great advantages of inbound telemarketing. If you have a business and you want to try a new strategy to grow, telemarketing would be a good method to try.

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Tags:   inbound telemarketing companies, telemarkecting programs, lead generation firms, lead generation companies

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Submitted : 2011-05-05    Word Count : 586    Times Viewed: 317