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Telemarketing Programs - A Proactive Strategy To Promote Your Business

Author : Laura Moore

Telephone marketing is a traditional advertising technique that has never lost its potency through the years. It is a method that involves directly calling customers or prospects through the telephone. Nowadays, there are several ways to advertise. There are social network and search engine marketing online, print, television and radio ads. However, these materials can be ignored. Only telemarketing has the advantage of immediate response.

Outbound Telemarketing

This method is usually called "cold calling". This is a scheme where telemarketing agents directly call prospective customers and tell them about your product. They will narrate the details on what you offer, tell the prices and special offers to persuade the customer. With skillful sales talk, your agent can influence buyers to purchase right away or set a personal appointment or online teleconference with you.

However, there are certain regulations to follow in the outbound strategy, which may vary across different states. Sometimes, customers may see aggressive phone calls as annoying, harassing, and a popular avenue for scams.

Inbound Telemarketing

To further boost your sales, you should also take care of incoming calls from customers. Inbound telemarketing programs deal with information, technology and support regarding your products or services. Inbound telemarketing complements other marketing programs. For example, prospective customers may learn about you and find your contact details through TV or newspaper. When they call, they must be properly received by your inbound team.

While you can manage inbound calls by yourself, at home or at office, hiring a telemarketing company is always a welcome option. These companies will provide you a telemarketing scheme which is tailored-fit for your needs. This method is associated to local or overseas call centers, where a team of agents do the talking while you're away from the phone.

In several programs, you can also avail of an automated telemarketing system. This is advisable for small to medium size business, with a medium number of customers. Customers can call you through a single phone number which never gives a busy tone! Callers are attended to by a bot, which prompts them to push telephone buttons for specific commands. Important calls will be recorded and be made available for playback. You will be notified through SMS or email if there are stored messages or urgent calls.

Advantages of Marketing through Phone

Besides immediate response, phone marketing can help you in increasing the number of customers and the quality of your goods. You can conduct market research and generate leads through phone, much faster than making internet survey forms. Remember that the market is dynamically changing. Learn about your customer's demographics and take advantage of it in planning your next move.

Helpdesk teams are also there for you 24 hour a day. That means you can sleep soundly, because you are sure that customer calls receive response even at your absence. You are guaranteed that only important and urgent calls will be forwarded to you, saving you valuable time and effort. If you have a worldwide market, you don't have to worry about learning foreign languages to address their questions. Redirecting their calls to language-versed agents is taken care of the telemarketing service.

Author's Resource Box

Terry Stanfield is an expert when it comes to inbound telemarketing. Go to Tele-Center Inc. for more info found on outsource customer service, visit his website at

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Tags:   inbound telemarketing companies, telemarkecting programs, lead generation firms, lead generation companies

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Submitted : 2011-04-25    Word Count : 581    Times Viewed: 389