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How Inbound Telemarketing Companies Can Help Your Business

Author : Frances Woodley

What is Telemarketing?

Telemarketing is a form of advertising that uses telephones or internet conferences, which are scheduled beforehand through a phone conversation as well . It is considered as the most direct and proactive of all marketing strategies when compared to other methods. This is because it demands immediate response from listed customers or prospects. Unlike emails, websites or newsletters, a phone call is rarely ignored.

This strategy can be done on all business scales. The owner of the business itself can do it at the office or at home. One can even hire an advertising company if the number of customers or prospects cannot be managed by a small party.

There are two types of telemarketing strategies. The first is outbound telemarketing, where the business zealously calls prospective customers, informing them about the products, packages, prices and special offers. It is the fastest way to deliver your message and, with a skilled salesperson, you have the opportunity of making the customer buy at that very moment. Direct calls can influence possible buyers to set an internet teleconference with you or have an appointment regarding sales.

However, telemarketing is not just about making sales talk via phone. It is also about maintaining contact to your listed customers and being ready to answer their questions. This is called inbound telephone marketing or telemarketing. Sometimes, you can have too many customers from different parts of the world. To deal with their sheer number and multiple languages, you may need to hire inbound telemarketing companies.

How do these companies work for me?

Inbound telemarketing works to complement other marketing methods. People find out about your business and its contact details through emails, websites, posters, outbound telemarketing etc. Naturally, part of the population will be interested with what you offer and how to avail of it. Of course, you want to address them if they have questions. The numbers on your ad materials will direct prospects to your hire tele-market company.

You may associate telemarketing services to call center services. But their capabilities are more than just answering questions and redirecting calls. The workers in these companies are specifically trained and informed about your product or service. They can provide customer support 24/7. Think of hotels, airports and banks with the 1-800 numbers. Also think of software and technical products. These companies serve as constant help desk.

This marketing method can also be used on generating leads for new businesses or new products. Before launching it, you can conduct surveys through phone calls. From interested callers, you can generate data on their needs and suggestions. Hence, you can develop a better product or a more attractive package.

Inbound telemarketing is also not limited to hiring people . If it fits adequately to your business, you can purchase a virtual call center program. It is an automated telephone system that receives calls 24/7. It receives instruction from callers by prompting them to press buttons in the middle of the conversation. The customer may also opt to have their call recorded or be redirected to human staff. This is an efficient way to handle incoming call influx.

Author's Resource Box

Terry Stanfield is an expert when it comes to inbound telemarketing. Visit Tele-Center Inc. to learn more on outsource customer service, visit his website at

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Tags:   inbound telemarketing companies, telemarkecting programs, lead generation firms, lead generation companies

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Submitted : 2011-04-18    Word Count : 569    Times Viewed: 290