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Designing The Price Packages Of The Wedding Photography

Author : Michal Kriesch

When it comes to wedding photography, people would love to have the best of wedding photos shot at the least of prices. This is often the trickiest situation that a wedding photographer might face, if he negotiates on the prices and tells what packages he has to offer. This means that the Sydney photographer has to sort out different types of packages that he might have to offer. While giving the various options it is better that he does not provide too many of them which will actually make the customer confused.

Hourly basis: This is the most common way in which the packages are designed. The customer tells the wedding photographer for how many hours the services will be required and whether the photo shoot, video shoot is required or both of them are required.

Package charge slab wise: In this, wedding photographer might divide the package into different slabs of prices. Each package will mention the number of shoots that will be taken, the number of hours for which the video will be made, wedding photos print charges and a range of other services. The customer might be required to choose any one of the package. If customer wants a little change, then the same can be carried out as well and prices change accordingly.

Package charge service wise: As an alternative to the above model, this one can list the prices of the various services which the customer would require. The range of options within a specific category is given and against it the prices are mentioned. The customer will have to choose from these services and the prices will gradually add up.

While designing the packages and determining the prices which have to be charged against these services, the wedding photographer will have to think about the target market to which he can deliver, the cost of developing the negatives, travel expenses and other incidental charges. These might form a part and parcel of the package of services or these can be charged for separately. Most often, these are included in the package only.

While designing the packages it is important to keep in mind what all questions customers usually put up for knowing the prices and what alternatives that can be provided to them in case they need to know the same. It needs to be emphasized that the wedding photographer also needs to be a thorough professional in developing a good price structure otherwise the smart customers might make a good use of him. He shall look at the relational balance of the services while developing this price structure. This means that, considering the amount of labour input, he shall be able to justify why the prices are higher for one and lower for the other.

So, he needs to have astute business acumen and shall rationalize the prices and packages of services. Designing good packages which can be chosen by the customers easily is as important as doing wedding photography.

Author's Resource Box

Michalkriesch is an author who always writes about Sydney photographer, photographers for wedding and wedding photos.

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Tags:   wedding photography, Sydney photographer, wedding photographer, wedding photos

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Submitted : 2011-04-18    Word Count : 522    Times Viewed: 405