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Branching Out: The Emergence Of Online Marketing Solutions

Author : Theresa Walter

Marketing and advertising are two of the most fierce and competitive industry nowadays. Before there were only three main media options wherein one can relay a brand or product message, namely the television, print, and radio. Now, with internet's undeniable and indispensable command over all sorts of audience demographics, it wasn't long before marketing and advertising agents joined in the ever-changing and all-dominant cyber culture. With terms such as Social media Specialist, Search Engine Specialist, and Web technology solutions, it is apparent that businesses have branched out to another communication plateau where the level of competition and mindshare struggle is no less challenging than its conventional counterparts.

Now to offer some enlightenment, here is a basic list of modern online marketing and advertising-related terminologies that one might have already encountered in the past or will surely encounter in the future.

Social media Specialist- Social networking sites and blogs are now ordinary fixtures of modern culture. It is believed that presently there are approximately 200 sites under the social networking design that are actively maintained and more than half of the world population subscribe to such sites. Blogs on the other hand are a dime a dozen sprouting like mushrooms on a daily basis. Obviously, it is now hard to encounter a person who isn't on a social networking site, hasn't owned one in the past, or hasn't read an online blog. From its original primary purpose or providing an online venue where people can express themselves or connect to each other, now these sites are serving other various purposes even in the field of marketing or advertising.

A Social media Specialist is a person who maximizes the benefits of social networking sites and blogs in order to facilitate introduction of a product. These tech-savvy individuals, professionals know the in and outs of the internet hence they are adept in putting up marketing plans that can ensure vast hits from the online community.

Search Engine Specialist- Want to make sure that a site becomes a priority in various search engine sites? Then a Search Engine Specialist is the suitable man, or woman for that matter, to do the job. These people are equipped with all the necessary knowledge and skills to maximize the offers of online search engines and make a website-based brand or product to stand out amongst a sea of related or similar offers.

Web technology solutions- This term is more exhaustive and even includes the two abovementioned terminologies as its sub-elements. Web technology solutions refer to all dimensions of web-exhaustion for marketing and advertising purposes. This may include website design, domain creation, social media marketing, and search engine optimization among others.

Social media specialist, Search Engine Specialist, Web technology solutions, these are just some of the many titles that are on the waitlist for an inclusion in the professional guidebook. And although at times these titles seem pointless to a regular online dweller, they are not to be laughed upon.

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Tags:   Media entertainment company in India, Media entertainment company in Mumbai, Best ad agency in India, Best brand innovation company, Brand innovation, Brand management, End to end solution, Search Engine Specialist, Social media Specialist, Website designing comp

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Submitted : 2011-04-18    Word Count : 690    Times Viewed: 545