ArticleBliss Directory
Free Article Directory
 |
 |
 |
 |
 |
 |
 |
 |
Actions
Print Article
BookMark Article
Author Login 
Important
Existing members will have to use the lost password facility to get new username and new password
Welcome Guest! Please login or create an account.
If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).
Navigation 
- Home
- Privacy Policy
- Terms Of Use
- Submit Guidelines
- Learn More
- Top Articles
- Ebay UK Store
- Ebay US Store
Author Highlights 
Paula T Messic
Warner Robins
"An aspiring college student in Journalism I think this will be the perfect way to develop..."
Michael K Johnson
Harmoney
"Joint pain prevented me from enjoying life, until I found the joint pain remedy that finally..."
Penny L Patient
Southfield
"Being a stay at home mother of 3 my time is precious so I want to spend it doing something..."
Other Websites 
How To Start Marketing Your Business Online
Author : Shaun Kerrigan
If you have an off-line business or in other words a traditional "bricks and mortar" business and are not currently promoting your business on the internet you will probably be thinking it is something you really should now be doing.You will be aware that more and more people know turn to Google and the other search engines when they want to buy a product or they need a service.
The yellow pages and other forms of print advertising are no longer the force they once were. If you do not have an internet presence you are loosing customers to your competitors and so marketing your business on the internet is becoming an essential part of a company's marketing strategy. Now if you have never been involved with internet marketing, words such as, domain names, hosting, autoresponders are words that may well immediately turn you off the idea but every industry has its own jargon and you will soon come to understand what all these phrases mean. The hardest part as with a lot of things new is getting started.
So what are the essentials ? How do you market your business on the internet ? Well to start you need your own website and a name for it. If you have an established business name, use that as the name of your domain and if available you will want a .com or the suffix of whatever country you are operating in. eg if you are in the uk your domain name could be, www mybusinessname.co.uk. You then need to build the website itself, plan it out before hand and decide what you are going to put on the site. Is it simply to act as an advertisment for your business or will your site be selling products or will it combine both these functions. Now the type of business you run will obviously govern this to a certain extent, for example not many restaurants I know sell their products directly over the internet ! You will easily find someone to build your site for you or there are numerous web site building packages available if you want to do it yourself.
When building your site bear in mind you should be using appropriate keywords in page titles and in the page content. So for example if you are selling "discount tyres in Birmingham", you should include that and similar phrases in the page title and also in the page text. Once your site is completed you then need a "home" for it, which is called "hosting" There are many hosting companys out there but try and get a recommendation from someone you know who is already using one and is happy with the service provided.
Once completed and hosted you now want to get as much exposure for your site as possible. There are many directory type sites online and a good starting point is to submit your website for listing in these directories. If you search Google for your type of business you will find these directories appearing in the search results, click on them and you will find instructions on how to submit your site. You will find they offer paid and free entries but initially take the free option. If your business serves your local community you also want to get your site listed in "Google Places" These are results which Google now puts at the top of the geographical organic search results and it is important that your business is up there at the top. Google provides instructions on how to get your business listed, just search online.
Now your website is up and running there is a lot more you can do to promote it but if you have followed these steps you will be well on the way to attracting more customers from the internet.
Author's Resource Box
If you have any questions about marketing your business on the internet ask them via the contact form at http://www.marketingontheinternetguide.com and Shaun Kerrigan will be pleased to assist.While you are there download his free report to get more ideas and advice.
Article Source:
Articlebliss
Tags: marketing on the internet, marketing online, internet marketing, how to market business online, online marketing for offline businesses, how to promote business online
Author RSS Feed
Category RSS Feed
Submitted : 2010-12-31 Word Count : 1 Popularity: 58 Times Viewed: 16
