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Writing A Successful Web Site Design Brief

Author : Gary Mattoc

Should you would like to build an online company that sells goods or services from your new Website design, it is crucial that youhave some idea of how to sell on the internet with the help ofthe search engines, prior to briefing a Website developer.

On the assumption that you would appreciate the Website to be high up Google's organic searches together with the lesscriticalorganic search rankings offered by search engines such as Yahoo and Bing, it is important that your Peterborough Website design brief takes on board the important elements of search engine success such as how is it that SEO can impact profitably on your Website including the way search enginespiders are affected by your copy subject matter and the convincing use of key phrases.

The copy of your Website is not the responsibility of your Website designer but the structure most certainly is. The more details you can present to aid the process of your Peterborough web design the bigger the chance that your home page and your Website as a whole will attract visitors and induce them into either purchasing directly from your Website or contacting your business.

Assuming that your home page or landing page is bountiful in key phrases; it is also critical that your structure is focused and straight forward to use. Success or failure of your Website can rely on the point that your customers either remain and scrutinize what you have to provide or are put off and click the back button to escape.

Every competent Peterborough Website designer believes in the slogan that less is more. It is absolutely possible to burden your web pages with numerous images including videos, but should you desire your Website to be user-friendly, and a way to making a sale, then the simpler the contents and the more accessible the welcome, the greater the odds are that you will have at least half a chance of making a sale.

In other terms, your perfect web site should articulately layout your products and services with copy explicit, accurate and rich in key phrases. Remember, the search engines cannot see images so it is vital to identify your images as if to a blind person complemented by well-researched key phrases. Also, the ALT tags within the images, that come alive when your curser is held over the image, should also be explicit in their descriptions and complemented by key words. Remember, search engines can't see how gorgeous your Website looks; they simply go over the principal content at the speed of light - or thereabouts.

The sole aspiration of your Website is to make the process of purchasing easy and a pleasure, which is why most merchant websites include a shopping cart program and a link to a flexible payment provider that will accept payment in a number of ways. Therefore, it issignificant for your Peterborough Website design to include a shopping cart that is user friendly and enables customers to chop and change their minds.

It may be that the chief aim of your Peterborough Website design is to attract clients who will then click one of your display ads as it can be a excellent way to make money to display ads for third parties and then to partake of a fee every time a visitor clicks through to an affiliate?s Website. Nonetheless, if you are a merchant with your own products to sell it may not be that good an idea to fill your web pages with affiliate display Ads when you really want your buyers to stay and shop online from your Website.

Once your Peterborough Website design is live and on the web, it is very helpful to be able to amend it yourself by way of articles, blogs and copy as it is always a smart idea to keep your Website refreshed with new content.

Author's Resource Box

Gary heads up the Peterborough Website Design Company, Doublespark and also writes at his SEO Blog Article ID: DS2010X11.

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Tags:   website design peterborough|

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Submitted : 2010-10-24    Word Count : 749    Times Viewed: 629