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Gourmet Coffee Market Trends
Author : Mark Ramos
Trends in gourmet coffee have risen significantly, ranging from the need for shots of espresso to specialized coffee beverages. It's no secret that commercial coffee houses like Starbucks can be found on almost every street corner of the city, so what is dictating these current US trends?
Senior Citizens
A recent study has shown that coffee drinkers of the ages of 25 to 29 have increased their coffee drinking outside of their homes from 42% to 66%. In the 30 to 59 age bracket, coffee consumption has increased from 33% to 46%, but the biggest boom came from the seniors. That group increased their gourmet coffee drinking from 9% to 14%. What gives? Gourmet coffee shops are readily available, and many senior citizens are drawn to the affordable prices and comfort of the coffee house as a place to socialize and meet with friends. A gourmet coffee drink is often cheap, so it is a good choice for seniors on a fixed income.
Hispanic Coffee Drinkers
Another booming coffee market is in the Latino community, who are opening coffee shops at rising rates. This offers the general public numerous authentic coffee beverages from native regions. In fact, this may be one of the biggest trends to watch out for in specialty Latin coffee houses that offer unique coffee and espresso beverages that you may not be able to find elsewhere.
Summer Coffee Drinks
Specialty coffees include iced coffee and blended Frappuccinos, which have recently exploded in sales. Americans actually enjoy these coffee drinks throughout the year, not only in the summer. Most consumers enjoy an iced coffee or frappe in the colder months since there are many different flavors, combinations, and styles available.
Authentic Espresso
Espresso in itself has solidified the gourmet coffee industry by creating a number of espresso-based beverages that may be unique to each coffee house location. These espresso drinks have increased from 4% to 7% of all coffee sales, making it the popular choice for coffee drinkers everywhere.
If you are a fan of specialty coffee, you can enjoy many different fine roasts from local coffee shops in your area. However, if you're interested in saving money and learning more about the craft of coffee, you may want to wisely invest in a premium home espresso machine or coffee maker so that you can brew your own. If you're interested in brewing at home, it is best to purchase fresh gourmet coffee beans, and use them within 10 to 14 days after roasting. This will ensure that you have first-rate freshness in your coffee drink by avoiding beans that are stale altogether.
The point of the matter is that we cannot deny that the United States loves coffee! Luckily, many of the drinks that are popular in the US are inspired by other coffee cultures, like Italy, France, and even Latin America, to give us all a well-rounded choice in our daily cup of Joe.
Author's Resource Box
Mark Ramos is a coffee geek. For a great selection in all things coffee, espresso machines and the BUNN home coffee maker, check out The Coffee Bump.
Article Source:
Articlebliss
Tags: gourmet coffee, specialty coffee, coffee trends, coffee shops, coffee consumer groups, senior citizens, Latinos, latin coffee shops, iced coffee
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Submitted : 2010-08-20 Word Count : 1 Popularity: 1511 Times Viewed: 244
