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Increase MLM Sponsoring With Business Cards
Author : Joe Barclay
Massive MLM sponsoring requires a constant supply of quality prospects coming into your prospecting pipeline daily. Whether your recruiting is mostly done online or offline, it is important to use a number of prospecting techniques for best results.
While our marketing is primarily online, for a long time I have taught our team to locate top-notch leads using business cards. The technique I teach has nothing do do with distributing business cards or drop cards. This technique involves collecting other business people's business cards.
This is a free marketing method that is easy to implement, easy to teach new team members to use. It is a very non-threatening method that makes it easy for you to be choosy about who gets into your prospecting pipeline. With this method you can generate an unlimited number of prospects. And, what I like best, it gets fantastic results!
As soon as you get in the habit of looking for them, other people's business cards are easy to find and collect. Look for neighborhood bulletin boards and boards at gas stations and convenience stores. Business cards can be found in racks or on the counter at almost any kind of small business.
It's important to just collect cards of people who seem like the kind you would like to be in business with. I look for professionals and those who have an entrepreneurial look or sales background. Real estate, insurance, other networkers all make terrific prospects.
My most responsive cards to collect are real estate professionals, not just because of the current real estate market, but because realtors do basically the same tasks we do. In real estate, their income depends on their performance. Realtors talk to prospects and build relationships...just like we do in network marketing.
When you collect a business card, be sure to write the date and where you found the card on the back of it. Then it's just a matter of approaching that prospect to see if they are at a point where they might be open to looking at another stream of income.
The simplest means to approach them is by email. Your objective is to find out if they are interested in learning more rather than to immediately try to pitch your business to them. This is the outline of a sample email we teach our team to use:
Hi Bob. I found your card at the gym. I am with company XYZ. We are looking to expand in your area. I am searching for a business professional who can help me and earn a substantial second income along the way. May I send you some information for your review and maybe set a time to talk later? Thanks.
If you prefer, you can use a similar approach on the telephone. Again, the sole purpose of the phone call is to determine if they are open to looking. Don't try to sell them. You should be on and off the phone in less than 60 seconds.
Train yourself to always be collecting business cards as part of your daily routine. There is no simpler way to selectively pre-screen your leads, fill your leads pipeline, and dramatically improve your MLM sponsoring.
Author's Resource Box
Joe Barclay specializes in training others to quickly, easily create success online. Read this and other MLM sponsoring articles at his website. Generate more leads and be a top earner in your business by using the MLM sponsoring system the top money-makers in the industry use.
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Tags: mlm sponsoring, mlm, sponsoring, business cards
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Submitted : 2010-07-19 Word Count : 622 Popularity: 62