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7 Steps To Extract A Social Media Marketing Plan
Author : May Yeuk Lam Wong
Estimation
Are you currently engaged or sign up on any social media platforms? Do you have a blog? A Facebook fan page? Or a Twitter account? Are they successful? For instance, is there a lot of subscribers to your blog? Do you have a good number of fans on your Facebook fan page? Is there a fair amount of followers on your Twitter account? These are all questions that you have to ask yourself before planning out a strategy. Check if you are currently failing or succeeding on your social media marketing through the status of your networks. If you are failing, ask yourself why you are failing. Is it because of the lack of engagement with your audience or are you putting out irrelevant information to them?
Check out your competitors
Look for social media profile set up by your competitors and see if they are successful or not. If they are successful, look closely at their profiles and see what they are doing to achieve their success. Is it because of their design? Their content? Their engagement with their audience? Learn from their success and input these ideas to your marketing plan.
Research
Locate where your target audience is engaged in. Networks specified for various interest group are available on the internet. For example, like myself, I'm a virtual assistant, therefore I have joined specific forums for virtual assistants and online businesses where I can share with others my expertise. Seek out the latest trends in your industry through these networks.
Mind mapping
So you have researched and analyzed, what is your current position in social media? Mind map what sort of social media you would like to get involved with in the future. Explore all the options to spread your message across and be recognized for your expertise and brand.
Action
Start registering with the networks you have decided to join. Setup a blog. Do whatever that needs to be done in order to get involve. Network marketing takes a lot of time and patience, you have to be actively engage in the networks to be effective; therefore I would only recommend to engage to only 3-4 networks.
Setting a goal
What is your expectation of outcomes from these activities? When it comes to expectations, you have to be sensible. Establishing a certain amount of good content takes time to accumulate. Therefore you should review the outcomes based on at least on a monthly basis. Goals such as gaining 500 readers to your blogs or having 200 fans on Facebook is a good way to calculate your outcome as an evaluation over the progress. In social media marketing, the return on investment is based on the level of influence to your audience.
Author's Resource Box
May Wong is a virtual assistant specialized in social media marketing and internet marketing. She is the owner of Availlive Limited which offers a variety of business solution service such as administrative support, bookkeeping, calendar management, travel arrangement, research of all sort, database management and project management.
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Tags: network marketing, social media marketing, marketing plan, tips on marketing plan
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Submitted : 2010-03-21 Word Count : 1 Popularity: 188 Times Viewed: 7
