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How To Engage In Effective Article Marketing
Author : Martin Sejas
You will find that most people talk about the importance of article marketing in terms of promoting your website and getting good search engine rankings. Rarely do they talk about doing it effectively.
Leveraging The Power Of An Article
It's quite easy to write an article around a certain keyword and start submitting it to various article directories such as Ezine Articles and Go Articles. In fact, you no longer have to do it yourself because there are people all around the world who can do it on your behalf for a small fee.
When it comes to effective article marketing, the real power of an article is not found in the content.
There is no doubt that content is vital, especially when it comes to keeping the reader glued to the computer screen until the end. However, it is the resource box at the bottom of each article which is seldom used effectively.
This is what most people do.
They use the resource box to explain who they are and what they do and leave a link back to their website. That's it. The truth is that this is not an effective way of utilizing the resource box.
What most people don't know is that the resource box is there for you to make the reader take action. Making an offer that is too good to refuse is how you achieve this.
Think about it this way.
You spend 400-600 words in the body giving them valuable information about a certain topic. You are only left with about 100 words or so in the resource box to promote your online products and services. And you have to make the most of it!
How To Effectively Use A Resource Box
Most (if not all) article directories allow you to put 2 links in the resource box. For argument's sake, let's assume that the article directory you are going to submit an article to allows you to place 2 links. Here's how to use them:
Link 1 - link to the main sales page of your main product and/or service
Link 2 - link to an opt-in box where the visitor can get a free product and/or service
The reality is that not everyone will be interested in purchasing what you have to offer right after reading your article. In fact, most of them won't. This is why you should use the second link to promote a free product and/or service which they can access by entering in their email address. By doing this, you are able to send them good content as well as promotional offers by email after they have left your website.
The best part is that the entire email sequence can be completely automated with software such as Aweber.
By undertaking effective article marketing, you are making the most of a great source of back links.
Author's Resource Box
Martin Sejas offers one of the best Internet marketing consulting services on the Web for those looking to establish a Web presence and/or improve their current Web presence. You can register for a free consultation today.
Article Source:
Articlebliss
Tags: internet marketing consultant, effective article marketing, article marketing, article submission services, resource box, ezine articles, internet marketing consulting
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Submitted : 2010-03-18 Word Count : 1 Popularity: 74