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Mike Dillard Magnetic Sponsoring - Generating Home Based Business Leads
Author : Jim C Green
Mike Dillard's "Magnetic Sponsoring" ebook and ideas have made revolutionary changes in the MLM network marketing industry. In this piece we evaluate why his methods are so effective in generating home based business leads, and take a close look at what makes his ideas so distinctive and effective.
Or are they different? Not really. Network marketing and MLM as an industry is populated with untrained marketers who believe that minimal marketing skills are needed in the industry Just make a list and go talk to everyone in the "warm market" about the great business, products, and opportunity. The products will sell themselves, right? Wrong! Then new associates often try placing expensive ads for their company and products or buying "business opportunity" leads with little end result, and frequently run out of money before they sponsor enough associates to even cover their expenses.
Actually, Mike's concepts are well known in business marketing. It's just a little revolutionary to tell new network marketing MLM recruits that they need to learn how to market first, and that they will also need serious leadership skills. This is common knowledge in every other form of business. Serious training and big "head adjustments" are usually needed for business success.
Having the best patented products and best scientists on earth won't really matter. What people buy are solutions to their problems. Thus it is much easier to sell a solution to getting leads in a home business that is $500 than to sell a new distributor kit with products for $200. A distributor kit isn't solving any problem; merely creating a new one.
99% of network marketers have virtually no marketing training beforehand. What this means is that these people are often open to invensting in marketing training or (more likely) they give up long before they find out the level of skills needed for success. And even if introduced to marketing methods, techniques and systems, this still may be insufficient. Leadership skills are also necessary to emerge "successful" in this industry.
Magnetic Sponsoring teaches that it is important to have correctly targeted marketing. Mike uses the "funded proposal" concept, which is radically different from the "training" in any MLM distributor kit. Rather than promote the company's products and services on the front end, the "funded proposal," or self-liquidating offer(SLO), is a low-priced but useful product sold early in the sales cycle which covers advertising expenses. This is a win-win, because your prospect benefits from the training, and also covering your advertising expenses. The prospect is also trained to duplicate in order to cover their own early expenses as well. Can't get any better than this.
Magnetic Sponsoring, itself, is the industry's first example of an SLO, since it is also an affiliate program. It is remarkable and ingenious that the Magnetic Sponsoring course which teaches the key parts of the "funded proposal," was created in it's own image. Adopting Mike's philosophies and systems, you'll soon find youself easily generating home based business opportunity leads like "water."
Author's Resource Box
Jim Green is an attraction marketing specialist who is involved with affiliate programs, network marketing and affiliate-based telecommunications sales. He now uses the funded proposal concept to successfully cover expenses with his efforts generating home based business leads for all his marketing efforts.
Article Source:
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Tags: mike dillard magnetic sponsoring, home based business leads, funded proposal, self-liquidating offer, mlm
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Submitted : 2010-02-20 Word Count : 603 Popularity: 43 Times Viewed: 8
