ArticleBliss Directory
Free Article Directory
 |
 |
 |
 |
 |
 |
 |
 |
Actions
Print Article
BookMark Article
Author Login 
Important
Existing members will have to use the lost password facility to get new username and new password
Welcome Guest! Please login or create an account.
If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).
Navigation 
- Home
- Privacy Policy
- Terms Of Use
- Submit Guidelines
- Learn More
- Top Articles
- Ebay UK Store
- Ebay US Store
Author Highlights 
Amanda Allen
Will Clayton
habibur Rahman
Dhaka
"I want to promote my site."
helenka jessika
Palo Alto
Other Websites 
Cold Call Errors - Are You Your Own Worst Enemy?
Author : Carl Davidson
Many salespeople make common errors that are easy to avoid. Some things that costs us sales in cold calling seem like good ideas but cause failure and frustration. here are a few cold calling errors to avoid and techniques to consider that will increase your cold calling success rate.
Leading With Your Company
If you mention your company in the opening , you are asking for rejection. For example, if you say, "Hi, I am Carl Davidson from Ace Life Insurance", the buying resistance of your prospect just went way up. They can say, "I don't want insurance" and it's all over before it began. Try just using your name and then asking a question or stating your purpose. "Hello, my name is Carl Davidson and I am asking attorneys in this building if they have had a recent problem with computer security"
Asking Insincere Questions
Don't start with insincere questions like, "how are you?". You aren't really asking about their health and it starts the conversation on an awkward basis. It raises resistance and increases the odds of failure.
Asking If Now Is A Good Time
When you ask if now is a good time, you are giving them the ultimate out. It's just too easy for them to say they are busy and ask you to call another time. Eliminate this question and make them come up with their own excuses. You'll get enough without helping.
Talking About What Interests You
Never talk about what interests you. It's all about the prospect. Beware of sentences that begin with "I" or "we". Here is a terrible opening, "I am here to show you our new line of office supplies". How nice for you. What's in it for your prospect to listen? Make sure everything you say has a benefit for your prospect, not for you.
Having No Reason For Calling
You need to have a reason for calling or stopping by. Why are you there? Did you pick them at random? You will do much better if you have a reason. For example, if you are calling on an attorney, you might say, "I was just down the hall at Swartz And Brown helping them with their computer security and I have a few minutes before my next appointment. When that happens, the company allows me to do a $125.00 professional security audit for a neighboring firm at absolutely no cost. When was the last time you had your security professionally audited?"
Asking, Not Offering
Remember that in the first contact, you should be giving not taking. Don't ask for an appointment or a sale without giving something that establishes you as an expert, earns trust and makes them glad you came by. It could be an equipment check, it could be a report on how to save 10% on their benefits, it could be a software tool they need. Always offer the prospect something before you ask for anything.
It is possible to increase your cold call success but you must stop doing what you have always done. If what you have been doing is no longer working than it is time for a new strategy. Give these techniques a try. Avoid these cold calling errors and it will help you get more appointments and sales.
Author's Resource Box
http://www.ultimate-sold-call-solution.com 716-580-3384 Get a free report on how technology will make your cold calls for you and free information on our guaranteed training on the latest ways to cold call. Stop using outdated cold call techniques. Work smarter and enjoy sales more.
Article Source:
Articlebliss
Tags: business cold calling, cold call, cold call script, cold call scripts, cold call selling, cold calling, cold calling script, cold calling scripts, cold calling techniques
Author RSS Feed
Category RSS Feed
Submitted : 2010-02-09 Word Count : 1 Popularity: 97 Times Viewed: 14
