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A Simple But Important Question About WebSite Design
Author : Graham Moore
I was talking to a client just the other day and he asked me a simple but very important question.
He said "Graham, how do I gain trust with my customers on my website ?"
Simple question - and critical to your business success, whether your business is online or offline.
Trust is the single most important element when the customer is deciding to do business with you. If you can't get their trust from the beginning, or at least start to build it then, they probably won't be interested in what you have to offer. Sure, price is important and the quality of the product or service is important. But where there is a feeling of trust, the customer will more likely buy from you - and in sales, we know that where there are two items which are identical or almost identical, the customer will choose the supplier they trust the most.
And you know what ? When the customer has a level of trust with the supplier, price is less of a consideration. In other words, the more you build trust, you increase the chances of making the sale and the customer will pay more when they know they trust the supplier.
So what's this got to do with creating your website ? Well, your website is your 'window' for the customer to look in, it's your store front. This will likely be the first time the visitor will get to check you out.
This is the opportunity not only to present what you have in a way that creates impact - but importantly is the best opportunity to start to build trust.
So I come back to the question my client asked me. What are the things you can do on your website to have the customers start to trust you ?
Here's four ways you can start to build trust on your web page:
1.Offer something of value to the visitors to your site - and make it free. Let's say you're a florist: what about a tip sheet on simple flower arranging to create effect. If you're in the financial planning business offer a ready reckoner on a savings plan.
2.Off them a chance to subscribe to your newsletter. In doing this, indicate the sort of things that will be covered in the newsletter, indicate the value they'll get, make them want to look forward to receiving it. And then deliver concise and valuable information in your newsletter regularly.
3.Set out your website clearly. Visually confusing pages don't easily lead to trust - people 'subconsciously' think "What are they trying to hide?" So clear and straightforward. And make it easy for them to look around your site as they learn more about you and your business.
4.They should see that contacting you is easy. Sometimes with web pages I look at, the contact details are almost obscure , giving me the feeling that they don't want me to contact them. The contact details you set out should almost have them feel you're inviting them to contact you - the way you set this out will show your willingness to have contact with the customers, that there are 'real' people behind the website. Real people, just like the customer is a real person.
Of course, this is only the start of trust. You then have to deliver - and extend the relationship.
Graham Moore
Author's Resource Box
Graham Moore offers more suggestions for website design. To find out more - including more ideas on how to build trust with your customer through your website design go to http://moorewebdesignsuccess.com
Article Source:
Articlebliss
Tags: web design, website design, web pages, successful web design
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Submitted : 2010-02-09 Word Count : 1 Popularity: 127