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Work At Home Business Opportunities - Three Ways For Online Lead Generation
Author : Jim C Green
This article provides a classification of the three best ways to create Internet leads in a home business. In a previous article we made the case for the best home based business being in the field of network marketing. However regardless of whether using the MLM network marketing model, franchising or traditional business start-up, the Internet has become very fertile ground for the development of sales opportunities.
What are the best ways to generate leads for your home based venture? Recently, we heard an excellent classification on a webinar presented by Ken Cobb of Next Level Enterprises. Next, we describe the 3 main ways to generate Internet leads::
1. Paid methods - The foremost "paid" methods to generate Internet leads for you business include ezine articles, banner advertising, and pay per click (PPC). PPC includes, of course, Google Adwords as well as others and produces the main revenue for search engine companies. Banner ads have declined in recent years. Banners are paid spots on the most popular, high traffic websites, using banner impressions as a criteria for billing. Ezine ads are widely available in almost any niche and remain an excellent way to generate leads for work from home business opportunities.
2. Search Engine Optimization (SEO) - SEO is becoming very popular, since it is unpaid advertising and also produces the best quality leads. SEO requires significant investment of time and resources, whether accomplished in-house or using a consultant, however. Within SEO, the primary methods used are blogging, article marketing and press releases.
3. Closed Social Networks - Everyone is familiar and most have membership in new websites such as Facebook, Twitter, and LinkedIn. Internet marketers have discovered and are now quite effectively leveraging Facebook, which is not just an incredibly popular social networking hang-out to reconnect with old friends.. Similarly, Twitter is not just micro-blogging, but an incredibly powerful markting tool. Similarly, LinkedIn initially focused on networking for 9-5 jobs is now a great way to generate new contacts and sales leads.
Online generation of leads in a work from home business opportunity has many similarities to more traditional sales methods, except that online technology now available adds incredible leverage to the equation. Internet marketers should be careful about misuse of these powerful tools and adhere to generally accepted Internet etiquette rules.
For instance, the days are over of simply blasting out your business ad to thousands or even millions of unsuspecting recipients whose email addresses have been "harvested" online. This, of course, is the quickest way to get your domain or email account suspended. Spam filtering has become quite effective against initially effective email tactics as well.
Spam filtering is employed against paid, SEO and closed social network methods discussed here, as well. Those new to the Internet can often be found "spamming" their friends on Facebook with their latest work from home business opportunites. This is the fastest way to lose friends and get dropped from online groups on the planet. Marketing training and education becomes paramount as more and more amateurs enter the world of Internet marketing in a work from home business opportunity.
Author's Resource Box
Jim Green is an SEO consultant with focus on work from home business opportunities. His passion is in the automated generation of Internet leads for MLM, francises or traditional work from home businesses.
Article Source:
Articlebliss
Tags: work from home business opportunities, mlm, network marketing, seo, internet leads, online leads
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Submitted : 2010-02-07 Word Count : 601 Popularity: 29 Times Viewed: 10
