ArticleBliss Directory
Free Article Directory
 |
 |
 |
 |
 |
 |
 |
 |
Actions
Print Article
BookMark Article
Author Login 
Important
Existing members will have to use the lost password facility to get new username and new password
Welcome Guest! Please login or create an account.
If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).
Navigation 
- Home
- Privacy Policy
- Terms Of Use
- Submit Guidelines
- Learn More
- Top Articles
- Ebay UK Store
- Ebay US Store
Author Highlights 
Antony Wilson
London
Deepak Bisht
Nainital
"Born on Friday the 13th"
Tom Thomas
Nottingham
"Tom T Thomas is associated with Best Mobile Phone Deals and Write Articles for Mobile..."
Other Websites 
The Easy Way To Write Headlines That Convert People From Browsers To Buyers
Author : Matt Moore
The headline is probably the single most important part of your sales letter. It's your chance to grab attention, captivate your audience, and cause them to eagerly read the rest of your ad copy.
If your headline is a winner your revenues can go through the roof, but if your headline is poor your conversion rate will probably be abysmal and your profits will take a big hit.
Writing great headlines does take a little practice, but there are a few things that you can do to help you increase the chances of writing a headline that grabs the visitors attention and encourages them to read on and not click the back button and return to the web page from which they came.
The first step is to think of the potential problems your buyers might face. Ideally these should be problems that your visitors are desperate to find an answer to, and problems that your product or service can solve.
Write a list of the problems you can think of and sort them into the order of importance based on the number of people having that particular problem are concerned. At the top of the list will be the problems that the majority of your target market are having and at the bottom of the list are the minor problems that only a handful of potential customers will relate to.
Now put together a list of headlines that you think best-answers the issue that you feel is most important to your visitors. These headlines should address their primary concern, and mention your product as being the solution either directly or indirectly (i.e. it's implied that if they read on they'll get the answer to the problem).
You could use numbers in the headline as many people love statistics. Headlines such as the following can work very well.
- Reduce your tax bill by 43% in just 12 months
- Why do 8 out of 10 veterinary surgeons now recommend XYZ rather than the leading brand
- Use Widget Wonder for just one week and watch your sales triple and your refunds go down by over 50%!
Using verifiable statistics can grab attention and also lend credibility to you and your product. Never use made-up numbers as that's dishonest. Use only figures and statistics that could be verified if the need arose.
Another technique for producing headlines that entice your visitors to read-on is to make effective use of teasers. People don't like to be left in limbo. They prefer to have the whole story. By using teasers in your headlines you are creating a subconscious desire to complete the story and this leads people directly into reading your copy.
Here are several examples of teaser headlines.
- Find out how one 73 year old woman used a common household item to cure her arthritis.
- What do 1 in 10 New Yorkers do that 100% of Italians do each day of the week?
- A guaranteed way to retire in 10 years no matter how old you currently are
It's hard to read any of these headlines without wanting to find out more, which is why teasers can be so effective.
It's also worth remembering that people buy based on emotions, and then justify their purchase with logic. When you are creating headlines try to concentrate your efforts on emotions and impulses, because logic is rarely the number one reason for making a sale - it justifies purchases after they've been made.
Once you have your initial list of possible headlines you need to test them out to see which one performs best. Don't just guess - test, test and then test again. You may think you know which one will perform best, but you could be very wrong, because what you think will work isn't necessarily what will work most effectively with your visitors. Don't take that chance. Test each of your potential headlines to see which one works best in terms of maximizing conversions and sales.
It can take a while to settle on a winning a headline, but it is time well spent that is guaranteed to reap rewards.
Author's Resource Box
Paul Smithson is the publisher of the award-winning XSitePro website design software and the massively popular FREE XHeader website header design software. You can get your copy now by visiting www.xheader.com.
Article Source:
Articlebliss
Tags: Skiing, Vacation, Travel, Washington, Recreation, Sports, Lodging, Pacific Northwest, Olympics
Author RSS Feed
Category RSS Feed
Submitted : 2010-01-15 Word Count : 1 Popularity: 184