ArticleBliss Directory
Free Article Directory
 |
 |
 |
 |
 |
 |
 |
 |
Actions
Print Article
BookMark Article
Author Login 
Important
Existing members will have to use the lost password facility to get new username and new password
Welcome Guest! Please login or create an account.
If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).
Navigation 
- Home
- Privacy Policy
- Terms Of Use
- Submit Guidelines
- Learn More
- Top Articles
- Ebay UK Store
- Ebay US Store
Author Highlights 
John Bosworth
Sittingbourne
Robert Vander
Bedford
"Robert Vander is an LSAT instructor, blogger, entrepreneur, and internet marketer. "
adriena kylynn
Beaumont
Other Websites 
The Geico IPhone App
Author : Arthur Cooper
Lately I have started to pay specific attention to commercials for Insurance Companies. It is interesting to watch the approach they take when trying to sell insurance in our current economic climate. Mostly, insurance companies like to project a feeling of security, however this angle has been exhausted and a new focus is on customer service to set one company apart from the other.
I have noticed that many insurance companies not only market their services, but they also spend a lot of time marketing and promoting their website URL during TV ads and other promotional platforms. Geico has even included a call-to-action in a version of one of their commercials that tells the viewer to log on and get a free quote. To further their famously customer service oriented reputation, Geico has taken to mobile-marketing by releasing an iPhone App promising to help the customer have easier access to their account right from their phone.
If you log on to Geico.com, you’ll see an incredibly optimized website and a banner advertising the download of their new application. This new app aims to deliver the same level of customer service and improved access for the customer at times when a customer needs Geico’s services. The name of the app is called the Geico glove box. Just like in real life, you don’t have to be a customer to experience the app and its benefits. I do not currently have a Geico policy, but I have experienced their customer service by being involved in an accident with one of their customers. I was shocked and pleasantly surprised how great their service was.
Although Geico has a great website with this new app you can pay your bill, view a copy of your insurance cards, call for road side service, contact customer service, rent a car or call a taxi, and watch some videos starring the famous Geico Gecko, all from your iPhone. There is even an accident helper that helps you organize photos of the accident!
This use of new technology is very smart on Geico’s part. Not only is this a great tool and a great way to market to its customers, but it makes insurance transactions a lot easier and more efficiently. It also is just plain cool and promotes Geico as cutting edge. Who would have thought five years ago that iPhone apps were going to be a new way to drive customers to a business? IPhone is just one platform; with the continued release of new iPhone competitors like the Google Nexus and Motorola Droid specific customer-centric applications are sure to make their way to your mobile screen.
Author's Resource Box
Click here to read the rest of Geico iPhone App. If you enjoyed this article, you also might like our other stories about Internet Marketing.
Article Source:
Articlebliss
Tags: Geico iPhone App, Internet Marketing
Author RSS Feed
Category RSS Feed
Submitted : 2010-01-13 Word Count : 664 Popularity: 859 Times Viewed: 108
