ArticleBliss Directory
Free Article Directory
 |
 |
 |
 |
 |
 |
 |
 |
Actions
Print Article
BookMark Article
Author Login 
Important
Existing members will have to use the lost password facility to get new username and new password
Welcome Guest! Please login or create an account.
If you do not have an account yet, you can register ( Here ), or you may retrieve a lost user/pass ( Here ).
Navigation 
- Home
- Privacy Policy
- Terms Of Use
- Submit Guidelines
- Learn More
- Top Articles
- Ebay UK Store
- Ebay US Store
Author Highlights 
Ryan Kaan
alaska
Arcelia FuIsner
Will clayton
"My name is Arcelia FuIsner. I am an active internet marketer. I love music, sport and..."
Shane Smith
Sherwood Park
Other Websites 
Solar Energy Systems - Benefits And Installation Guide
Author : Michail Kozlov
At the core of the solar industry lies an understanding that renewable energy, such as energy generated by wind and sun, is the future, if not already the very immediate as we increasingly realise that oil is something that is becoming increasingly expensive to extract and its supplies are limited. Using renewable energy is not a duty, but a choice, and it is undeniably very attractive once it is understood that it simply involves making use of something we take for granted such as daylight. Solar electricity panels, which are our focus here, observe the sunlight energy using photovoltaic (PV) cells. The cells turn the sunlight into electricity, which may be used to operate household electrical devises and heating (up to 40% of the electricity a household uses in a year). PV cells don't need direct sunlight to work - some electricity could still be generated even on a cloudy day. Solar electricity is green, renewable energy that doesn't release any harmful carbon dioxide or other pollutants. A typical home PV system could save around 1200 kg of carbon dioxide per year. There are a growing number of households who are opting for such energy solutions.
Photovoltaic cells can be fitted on to the roofs or walls of the house. Materials like silicon, which are semiconductors, are used to manufacture the various layers of this cell. An electric field is produced around the layers of the cell when sunlight is captured by it. There are innumerable shapes and colors in which one can get the photovoltaic cells. Ranging from roof tiles in grey to transparent cells that are used in conservatories and on glass, there are various options. In the availability of bright sunlight, the energy generated by this cell called Kilowatt Peak (kWp) which is the measurement for it. If the system installed at home produces a large amount of electricity, then you can either sell it to the Grid or use specialized batteries to store this excess energy.
Solar photovoltaic systems are now widespread across European countries, especially Germany and Austria, where they have been in use since the 1970s. Despite numerous benefits, solar energy has been used considerably less in the United Kingdom than elsewhere in Europe. However, easier planning regulations and introduction of government funded subsidy in early 2010 has resulted in a greatly increasing demand for this technology. As the UK market grows and matures, companies and stakeholders need to understand how to connect with a growing consumer base.
I find myself explaining the concept of solar energy to anyone who has a question since I come from the same industry. And none of them are bothered about the brand name until it is a person from within the industry. This portrays the marketing and professional branding concerns within the industry. While most people are still unaware of the concept of photovoltaic cells, it is the competition to increase the customer base that is bringing this concept under the spotlight. Marketing, which was the most ignored by the manufacturers of PV cells, has now seen a positive change thanks to the financial crisis we are facing. Their focus until now was to enhance the technology behind solar cells and their production capacity while keeping costs low. These days, there has been an effort to show their presence in the market rather than just improvising the technological aspects. A consultant conducting research on branding products of renewable energy, Christian Munch, says "increased demand to increased supply has been a long time coming". He criticizes the fact that companies neither marketed themselves nor communicated with consumers till now though there was scope for the same.
As a reason for the absence of successful marketing strategies, many businesses bring up the fact that they simply don't know who their typical customers are, as they range from contractors, to wholesalers, to private customers, to commercial investors. What many branding experts have found out is that it is a combination of better marketing, such as introducing discounts and service collaboration, free training, IT service online for contractors etc, and the long known power of a personal link between contractor and customer, that is likely to be an optimal solution. The stress, however, is still on the latter. It has been acknowledged that it is the craftsmen or contractors who have the direct and personal link to private customers buying photovoltaic arrays, hence they have the key power to establish an on-going relationship with a client. There is little to be expected from PV arrays regarding identification potential or status; what matters here is quality. Understandably, a customer looking for safe and enduring quality will rely on the recommendation of somebody who comes over to their house, has a look at their roof, and makes an estimate - this person is the contractor.
For professionally orientated constructers this could introduce new and different opportunities. Solar panel companies recognize future prospects here for newly arrived skilled constructers from Eastern Europe. Joining installer companies or collaborating with installers is a prospect professionally trained construction workers from Eastern Europe might want to consider if not immediately, then in a near future, as the need for qualified installers increases. The important advantage here is that, for instance, installing solar electric roof tiles is hardly more difficult than laying an ordinary roof tile. It means that no special training is needed for roofers and they can work alongside accredited installers. Also, there are two-day courses offered to fully trained heating and plumbing engineers that would allow them to upgrade their skills and qualify as certified installers. While the course aims to cover issues from assessing building suitability to commissioning and maintenance, somebody who has experience in gas installing already has a great knowledge of heating systems, hence it is a question of up skilling rather than training in a completely different sphere. Lastly, but not least importantly, being a contactor AND a strong marketing communications link provides an opportunity to make a difference by advising those interested in energy solutions, as well as allowing customers to feel that they are doing something very positive.
Author's Resource Box
Switching over to newer ways of generating energy will prove to be beneficial in ways more than one. This is because the problem of employment can be tackled since construction jobs will increase in number because the houses will need to be rebuilt in order to be equipped with solar panels that will convert the energy from the Sun into heat and electrical energy which we can utilize to run our household appliance. This will help stabilize the economy of the world to a great extent.
Article Source:
Articlebliss
Tags: renewable enercy, home solar electricity, solar panels, solar energy, green energy, pv panels
Author RSS Feed
Category RSS Feed
Submitted : 2010-01-11 Word Count : 1 Popularity: 299