Germany is not known for its contributions to the world of arts and sciences which could be attributed to its being the home of the Third Reich in during the third world war. Unbeknownst to many Germany has been a major player in the evolution of European art and the development of some practices that are common place in today’s world of art. One of its most visible contributions is the way print ads have their titles created and the different styles of fonts that was heavily influenced by a movement in Germany that worshiped a form of art known as JUGENDSTIL.
Jugendstil, was a style of art that became predominant in Germany in the late 19th Century. Asides from the common forms art’s influence on the styles of furnishings such as in home décor, furnishings, architecture and the design of common household utility items such as pitchers and many more. The art form boasted clean flowing lines that were heavily based on the female form. Vegetation and classical art form drew influences from the specific country of origin evolving into their own sub-groups of mainstream art forms. Jugendstil being Germany’s own style drew influences from Viking and Teutonic mythology that derived ideas and forms from contemporary German opera and ancient text.
Jugendstil’s influence on modern print media is undeniable due to the fact that the way titles and objects are placed on a page or pages do such in a way that is easy to read, pleasing to the eyes as well as eye catching with the use of large bold-type fonts that calls the reader’s attention. Most of the font types were also based on the Jugend style with smooth lines and bold fonts that seem to stand out arousing curiosity with readers and admirers of the works of the era. At its most basic form, it began with the reproduction of print that used lithographical processing that allowed only a single color that evolved to four-color prints that was practiced by an Englishman William Blake. His works as a romantic writer and artist, was initially obscured by his printing but has now surfaced and is seen to be heavily influenced by Jugendstil and other art nouveau that was predominant form at the time.
Founded by Georg Hirth who in the late 19th century exacted total control with regards to it’s contents till his death in 1916. His magazine “Jugend” provided artists from all areas and disciplines a way by which to express and show their works allowing them to be known by the rest of Europe and eventually the world. He was considered to be one of the most prominent thinkers in Munich where he dedicated his home and magazine as the melting pot of all philosophical and artistic thought of his time. Hirth was also by discipline a man of science who developed ways of teaching students on how to develop art appreciation.
The influence of Jugend is not widely known to this day except to some select collectors. In motion picture films, Walt Disney movies like Fantasia and Snow White were influenced heavily by Heinrich Kelly’s works that made them not only motion pictures but moving works of art. The style has also influenced the influx of artistic vision into the creation of furniture and everyday utility items making them functional and artistic at the same time.
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Jugend Magazine is proudly presented to you by Mark Saunders. If you want to read more about the content of this magazine, please follow this link http://www.jugendmagazine.net/
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