The truth Exposed behind the claims of Brighter Teeth, Slimmer Bodies and Fat Paychecks toted by popular internet marketing campaigns. In this short review, we expose 3 of the internets most successful internet marketing campaigns, and why they work.
In this months review, we expose 3 of the internets most successful internet marketing campaigns, and what makes them work.
Number 1: Brighter Teeth- The Myth
If you've been searching for a teeth whitening system you may have come across this marketing campaign. It's web page toting claims that a single mother "accidently" found a whitening system for free.
The web landing page resembles a Newspaper complete with pictures of ABC, CBS and NBC logos stating "As Seen on TV" just above the "News Story" of the lovely single mom, and her terrific story of finding the "Secret" to a Brighter Smile.
Within her story, she reveals the names of the two tooth-pastes she accidently combined to achieve her beautiful white smile, and even gives you the internet web addresses because the companies are giving away free samples, and claim you only need to pay for shipping.
Sounds innocent enough.
Why is it a Myth?
When you come upon this marketing ad, scroll to the bottom of the page. There you will find, in small letters, a disclaimer that reads, "This story is fictional and meant for entertainment purposes only"
Why Does it Work?:
You only get the two Free samples of tooth paste if you give them your credit card information. They say you're card will not be charged for 30 days, knowing most people forget to bother with cancelling a 5.00 future credit card bill, so the recipient will continue to receive their toothpaste through the mail until they cancel.
Number 2: Slimmer Bodies- The Lie
This story runs almost verbatim to the story of the mom with the white smile. It goes something like this, "Overweight Girl Accidently Discovers Fat Loss Secret and Loses 60 Pounds in 2 Months!"
The web page marketing looks just as official as the teeth whitening page, it even has the same ABC, CBS and NBC "As Seen On TV" Marketing ads just above the overweight girls story. (It's probably even written by the same internet marketing campaign company)
This time the story is about two vitamin supplements, that when combined, equal super fast weight loss results. She even gives personal photos of her results!
I had to laugh out loud at that one.
When you come across this internet ad, take a good look at the before and after pictures. If you look closely you'll see they are not even the same person. Unless she was also selling a Fat Tattoo Removal System!
Why is this one a lie?
First, losing 60 pounds in 2 months is not only unhealthy, it's practically impossible, unless you've just given birth and we're talking about baby weight.
Why Does it Work?:
Internet Marketers prey on peoples hopes and desires. They know when there is a 30 day money back guarantee, the people who are frustrated with their weight will usually jump right on board for atleast 2 months.
Internet marketers know the overweight person buying the vitamins will diet the first couple of months, naturally losing a few pounds, and attribute that weight loss to the vitamins.
The marketer will get 2 to 3 months of commissions based on his referral before the "mark" discovers the magical vitamins don't really work as well as described in the internet marketing campaign.
Number 3: Fat Paychecks Online
The program is called "Maverick Money Makers" and promised we would "Make $4,725.00 In One Month". It came with a 30 day money back guarantee, so we figured with this one we would give it a try and if it was a waste, we would dump it on day 29.
Once we downloaded the program, admittedly, we were pretty overwhelmed at the amount of information it contains. It has almost 500 hours of audio and video tutorials from a "Guru" named Mack Michaels explaining the techniques he has used to amass fortunes for himself, and his loyal followers through internet marketing campaigns.
He also includes a few hours of audio with Tony Robbins and other top inspirational speakers.
After watching the "Quick Launch" tutorial, we were completely up and runnig in about 8 hours. We then followed the Maverick Money Making system to the letter for 29 days. We feel we gave it our best shot and of course, we fell a bit short of the aforementioned $4,725.00 a month.
Our first month was more like (Exactly) $937.32.
We devoted 10 hours a week over a 4 week period for a combined total of 40 hours.
Take the $937.32 divided by 40 hours and that equals $23.43 per hour. Not exactly the type of money I would quit my day job over.
Why is this one a 1/2 Truth?
Actually, it's a 1/4 truth if you do the math. We would have to work a complete 40 hour week to achieve the results Mack describes.
Also, some of the content in Maverick Money Makers can be found through research on the web. Yes, Mack put it all in one place and added some inspirational speeches, but all the same, someone with a bit of internet marketing savvy could also pull up the info, over time, on their own.
Although I am sure Mack would argue that we could also build our own cars, but buying one is faster and easier.
Why Does it Work?
People want a quick fix to their financial worries, so knocking down a few bucks on a credit card they can cancel in 30 days is a risk they are willing to take.
The catch is takes over 90 days to completely go through the Maverick Money Making program because the amount of information is enormous and takes time to consume. So in that situation, Mack knows he gets at least 2 months pay.
I will concede, for those who have no internet marketing experience at all, this program would probably be worth their initial investment for a month or two.
In closing, be wary of Internet Marketing Campaigns and always read the fine print, and if you do decide to try one of the 30 day money back guarantees, remember to cancel on day 29!
Author Resource:-
Tom Palmieri is Senior Writer and Editor of the Green Business Opportunity where he shares Secret Internet Marketing Strategies with new Internet Marketers. Please visit: About Online Marketing
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